{"id":132,"date":"2024-11-21T13:46:47","date_gmt":"2024-11-21T13:46:47","guid":{"rendered":"http:\/\/cinco.ie\/?p=132"},"modified":"2024-11-25T19:07:22","modified_gmt":"2024-11-25T19:07:22","slug":"how-to-standout-from-the-crowd","status":"publish","type":"post","link":"https:\/\/cinco.ie\/?p=132","title":{"rendered":"How to \u2018standout\u2019 from the crowd"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"132\" class=\"elementor elementor-132\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6238c2b e-flex e-con-boxed e-con e-parent\" data-id=\"6238c2b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c4793 elementor-widget elementor-widget-image\" data-id=\"b3c4793\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/cinco.ie\/wp-content\/uploads\/2024\/11\/Person-Brand-photo-1024x704.jpg\" class=\"attachment-large size-large wp-image-291\" alt=\"\" srcset=\"https:\/\/cinco.ie\/wp-content\/uploads\/2024\/11\/Person-Brand-photo-1024x704.jpg 1024w, https:\/\/cinco.ie\/wp-content\/uploads\/2024\/11\/Person-Brand-photo-300x206.jpg 300w, https:\/\/cinco.ie\/wp-content\/uploads\/2024\/11\/Person-Brand-photo-768x528.jpg 768w, https:\/\/cinco.ie\/wp-content\/uploads\/2024\/11\/Person-Brand-photo-1536x1057.jpg 1536w, https:\/\/cinco.ie\/wp-content\/uploads\/2024\/11\/Person-Brand-photo-2048x1409.jpg 2048w, https:\/\/cinco.ie\/wp-content\/uploads\/2024\/11\/Person-Brand-photo-600x413.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eeecb00 e-flex e-con-boxed e-con e-parent\" data-id=\"5eeecb00\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748ee504 elementor-widget elementor-widget-text-editor\" data-id=\"748ee504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Standing out from the crowd is key for us to get noticed and be remembered.\u00a0\u00a0 This is vital when you want to progress your career and differentiate yourself from your peers.\u00a0\u00a0 A key way of doing this is to create your personal \u2018Brand.\u2019\u00a0\u00a0 \u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Here are our top 5 tips on how to build your \u2018Brand\u2019 :\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><strong>1.\u00a0 \u00a0Understand what a \u2018Personal Brand\u2019 is<\/strong><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><em>\u201cYou too are a brand.\u00a0 Whether you know it or not.\u00a0 Whether you like it or not.\u201d \u2013 Marc Ecko<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A search on the internet shows the following definition for a Brand &#8211; \u201cit is an identifying symbol, mark, logo, name, word, and\/or sentence that companies use to distinguish their product from others.\u201d\u00a0\u00a0\u00a0 So, it\u2019s a way of differentiating one product or service from another.\u00a0 Similarly, your personal brand is what makes you special and unlike others.\u00a0\u00a0\u00a0 It helps you \u2018stand out\u2019 and we want to ensure it\u2019s for positive reasons.\u00a0\u00a0\u00a0 Influencing your brand shouldn\u2019t compromise your value system or what makes you, you.\u00a0\u00a0 It should however take your purpose, your strengths, your passions and build them into a narrative that is visible to all and leads to a very positive perception about you.\u00a0\u00a0\u00a0 You\u2019ve heard many times that \u201cperception is reality\u201d and it\u2019s never truer than when it\u2019s applied to your career.\u00a0 So, create your personal brand and separate yourself from your peers.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>2.\u00a0 \u00a0Specify your \u2018Destination\u2018<\/strong><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><em>\u201cAll you need is the plan, the road map, and the courage to press on to your destination\u201d \u2013 Earl Nightingale<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Consider what you want to do and where you want to get to.\u00a0\u00a0 Goal setting is a great way to help you on this path.\u00a0\u00a0 Think about some long term goals.\u00a0 They may be about a job you aspire to, a level of seniority you wish to achieve, a legacy you desire to create or even how you want people to perceive you.\u00a0\u00a0 Think about an image of yourself 20 years from now.\u00a0 Where are you?\u00a0 What are you doing?\u00a0 Who are you with?\u00a0\u00a0 All of this feeds into determining your destination.\u00a0\u00a0 Make sure to dream big but to also have a dose of reality so that this can be a stretch but achievable.\u00a0\u00a0 Having a clear destination helps to create a purpose for your brand.\u00a0 Once you know the start point (A) and the destination (B) of your journey, the path from A to B should become clearer.\u00a0\u00a0\u00a0 It should help you map out the steps but also how you need to differentiate yourself so your lofty goals have a much greater chance of happening.\u00a0\u00a0 Many people have the dream but very few build and execute the plan behind it.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>3.\u00a0 \u00a0How do you differentiate yourself from others<\/strong><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><em>\u201cTo WOW, you must differentiate, which means do something a little unconventional and innovative\u201d \u2013 Tony Hsieh<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The goldfish image above is what spoke to me most when I first created my personal brand.\u00a0\u00a0 I had spent quite a while contemplating what made me different and what I was passionate about \u2013 especially from a job perspective.\u00a0 I realised that I was good at major transformation but also that I enjoyed the fast pace and change that it brought.\u00a0\u00a0 It was a recipe for success as it married what I liked doing with what I was good at.\u00a0\u00a0 Think about what makes you different.\u00a0 Is it your strategic ability to predict what\u2019s coming next?\u00a0\u00a0\u00a0 Is it your energy levels that allows you to keep going when everyone else has given up?\u00a0\u00a0\u00a0 Is it inspiring people to do things they didn\u2019t think were possible?\u00a0\u00a0 Think about your strengths, skills and experiences and what individual element or combination of items makes you positively different.\u00a0\u00a0 Once you\u2019ve figured that out, you need to test it for value.\u00a0 Is this differentiation appreciated and wanted by key decision makers and does it align with your dream destination?\u00a0\u00a0 If not, then go back to the process and dive deeper.\u00a0\u00a0 The alignment is key otherwise you\u2019ll be setting off on a journey with no directions and you\u2019ll quickly get lost and not see any results.\u00a0\u00a0 Once you land on the right differentiation, consider how you \u00a0strengthen it and make it visible to others.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>4.\u00a0 \u00a0Define your \u2018Brand\u2019<\/strong><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><em>Your brand is what people say about you when you\u2019re not in the room\u201d &#8211; Jeff Bezos<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The end deliverable from this is a personal brand statement or even an image that captures you and what you stand for.\u00a0\u00a0\u00a0 Getting to that simple sentence or picture requires you to consider many elements.\u00a0 We\u2019ve already touched on your \u2018destination\u2019 and your \u2018differentiation,\u2019 but also consider your values, your skills, your achievements and your passions.\u00a0\u00a0\u00a0 Brainstorm your thoughts in each category and whittle the list down to get to your \u2018top 5\u2019 in each of the 4 areas.\u00a0\u00a0\u00a0 Now consider your behaviour.\u00a0 How do you cope in different situations?\u00a0 Think of obstacles you\u2019ve faced and overcome.\u00a0 What is this telling you about yourself?\u00a0\u00a0 What do you do and say to yourself when no one is watching?\u00a0\u00a0 Capture all of these thoughts.\u00a0 Think also about what senior leaders want from their top performers.\u00a0 What do they want from you? \u00a0Out of all of this, select 3 \u2018themes\u2019 that really encapsulate you and what will be valued by those key decision makers.\u00a0\u00a0 For me, in my corporate career, I selected Transformation, Inspiring Leadership &amp; Execution.\u00a0\u00a0\u00a0 These were all areas where I had a passion and I believed, a strength. \u00a0\u00a0When I thought about it, I felt that if I truly transformed, that I would have been inspiring people along the way and would have executed flawlessly.\u00a0\u00a0 So I focused in on the Transformation element and built a simple and memorable 9 word statement.\u00a0 The goldfish was \u2018my\u2019 image.\u00a0\u00a0\u00a0 So in very simple terms, your personal brand is complete when you have a single statement and a picture.\u00a0 Each time you look at both of those, the thoughts of what is behind it should come flooding back \u2013 your passions, your values, your strengths etc.\u00a0 You know you\u2019ve \u2018nailed it\u2019 when this happens.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>5.\u00a0 \u00a0\u2018Live\u2019 your Brand<\/strong><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><em>\u201cYou create a credible brand by being true to who you are \u2013 Hilary Swachuk<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Now that you have a personal brand defined that really resonates with you, you need to \u2018live it.\u2019\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Consider the actions you will take, every day, that will show people that this is really you.\u00a0\u00a0 If \u2018execution\u2019 is part of your brand, then you must show up to meetings on time, you need to do what you say you\u2019ll do, you need to be the person others turn to get things done \u2013 this can\u2019t be when it suits you, it must be every\u2026single\u2026 time.\u00a0\u00a0 You can see that what you select has to be \u2018in\u2019 you.\u00a0 It has to be something you are fully bought into and truly committed to.\u00a0\u00a0 The great thing is that it will give you tremendous focus.\u00a0\u00a0 You will turn your attention to conveying your brand all of the time.\u00a0 This is what you want people to see and perceive about you.\u00a0 It takes some time to build it up but \u2018from small seeds come giant trees.\u2019\u00a0 Your leaders will tune in too and will notice the difference.\u00a0\u00a0 Finally, when people start telling you how great you are at these things, you know you\u2019re \u2018there\u2019!!!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>I hope you found this helpful.\u00a0\u00a0\u00a0\u00a0 If you\u2019d like us to help you in any way, feel free to email us at <a href=\"mailto:tommy@cinco.ie\">tommy@cinco.ie<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Thanks!!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Standing out from the crowd is key for us to get noticed and be remembered.\u00a0\u00a0 This is vital when you want to progress your career and differentiate yourself from your peers.\u00a0\u00a0 A key way of doing this is to create your personal \u2018Brand.\u2019\u00a0\u00a0 \u00a0 Here are our top 5 tips on how to build your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cinco.ie\/index.php?rest_route=\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cinco.ie\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cinco.ie\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cinco.ie\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cinco.ie\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132"}],"version-history":[{"count":10,"href":"https:\/\/cinco.ie\/index.php?rest_route=\/wp\/v2\/posts\/132\/revisions"}],"predecessor-version":[{"id":390,"href":"https:\/\/cinco.ie\/index.php?rest_route=\/wp\/v2\/posts\/132\/revisions\/390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cinco.ie\/index.php?rest_route=\/wp\/v2\/media\/291"}],"wp:attachment":[{"href":"https:\/\/cinco.ie\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cinco.ie\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cinco.ie\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}